Taking Gujarat’s MSMEs to the Next Level: Market Development Assistance Scheme
Running a business today isn’t just about producing a great product – it’s about being seen. For small and medium enterprises, that visibility can change everything. Exhibitions and trade fairs often become that turning point – where you meet buyers, connect with distributors, and build your brand.
To help local manufacturers capitalize on these chances, the Government of Gujarat introduced the Market Development Assistance (MDA) Scheme. The goal is simple: make it easier for MSMEs to participate in exhibitions – in Gujarat, across India, or even abroad – without worrying too much about the cost.
This initiative, managed by the Industries and Mines Department, helps businesses in the manufacturing sector expand their reach and get the attention they deserve.
A Quick Look at What It Offers
The Market Development Assistance Scheme runs under Resolution No. SSI–102020–332349–CH, announced on 1st September 2020.
It’s specifically designed for manufacturing MSMEs that are registered in Gujarat. The government aims to accelerate the growth of such units by expanding into new markets and promoting Gujarat-made products globally.
Who Can Apply
If you run a manufacturing business in Gujarat, you’re most likely eligible. To qualify, your unit should:
- Be a registered MSME in Gujarat.
- Belongs to the manufacturing category.
- Take part in exhibitions or fairs that fall within the scheme period.
It’s pretty straightforward – no complicated filters or hidden clauses.
How Much Assistance Can You Get
Here’s the breakup of financial help under the scheme:
- State-Level Exhibitions: 75% of stall rent reimbursed, up to ₹50,000.
- National-Level Exhibitions: 75% reimbursement, up to ₹1,00,000.
- International (Within India): 75% reimbursement, up to ₹2,00,000.
- International (Outside India): 60% reimbursement, up to ₹5,00,000.
So, whether you’re planning to display your products at a local event or an overseas trade show, the state covers a significant portion of your participation cost.
Key Rules You Should Know
Before applying, here are a few important points:
- The subsidy is given after you’ve participated and submitted all supporting documents.
- For international events, approvals must be obtained from official bodies such as the Ministry of MSME, ITPO, EEPC, or FIEO, and clearance must be secured from the State Level Empowered Committee (SLEC).
- Minimum stall sizes matter —
- 100 stalls for State-Level
- 200 for National-Level
- 400 for International (Within India)
- 400 for International (Outside India), with at least 15% foreign exhibitors
- The total combined support from State and Central Governments cannot exceed 75% of the total eligible cost.
- Indian associations that host exhibitions abroad don’t qualify under this scheme.
These checks ensure the scheme is transparent and focused on real manufacturers.
How to Apply
You can apply online within six months of the exhibition’s conclusion.
The application is submitted to your local District Industries Centre (DIC), which reviews your documents, confirms your eligibility, and releases the approved subsidy – depending on available funds.
It’s a clean process on paper, but as many MSMEs know, even a small error in documents can slow things down. That’s where an expert can make your life easier.
How SDS Fin Advisory LLP Can Help
Government paperwork isn’t everyone’s cup of tea. That’s why SDS Fin Advisory LLP works with MSMEs to make sure they get what they’re entitled to, without delays or confusion.
We’ve helped dozens of businesses across Gujarat successfully claim benefits under the Market Development Assistance Scheme – from start to finish.
Here’s what we do for you:
- Check your eligibility: We review your business setup and exhibition plan to confirm your qualification.
- Prepare documents: Our team ensures that all forms and proofs are properly filed so that your application isn’t rejected.
- Submit online: SDS Fin manages the complete online process and stays in touch with DIC officers.
- Track reimbursement: We follow up regularly until you receive the subsidy amount.
- Go beyond MDA: In addition to this, we also assist with other government subsidy benefits such as Capital Subsidy, Interest Subsidy, SGST Refund, Power Subsidy, and Solar Project Subsidy, providing a 360° approach to financial savings.
With SDS Fin Advisory LLP by your side, you can maintain your focus on business growth – while we take care of the paperwork and coordination.
FAQs – Market Development Assistance (MDA) Scheme
- What is the MDA Scheme?
The Market Development Assistance (MDA) Scheme is a government initiative in Gujarat that provides financial assistance to MSMEs so they can take part in trade fairs and exhibitions to showcase and promote their products.
- Who can apply?
Only manufacturing MSMEs registered in Gujarat are eligible to apply for assistance.
- What type of Support is available?
You can get reimbursement on stall rent up to:
- ₹50,000 for State-Level exhibitions
- ₹1,00,000 for National-Level exhibitions
- ₹2,00,000 for International exhibitions within India
- ₹5,00,000 for International exhibitions outside India
- How does the application process work?
Apply online within six months after the exhibition. The DIC reviews your documents and processes the claim.
- How does SDS Fin assist MSMEs in this regard?
We assist with eligibility checks, paperwork, online filing, and follow-ups until the subsidy is credited – saving you time and ensuring full compliance.
Conclusion
The Market Development Assistance Scheme presents a golden opportunity for Gujarat’s MSMEs to expand into larger markets and strengthen their brand presence. Exhibitions open doors to new customers and collaborations – and this policy makes it financially possible.
With SDS Fin Advisory LLP managing the technical part, MSMEs can confidently step forward and focus on growth.
If your manufacturing unit is planning to exhibit anywhere, now’s the time to do so.
Participate. Promote. Prosper.